Review · SEO suite
Moz Pro review (2026)
Verdict. Moz Pro is a seo suite priced Starter $49/mo, Standard $99/mo ($79 annual), with 7-day free trial (standard and medium monthly plans) to test it. Long-established SEO suite best known for Domain Authority and Brand Authority, with AI Overview reporting bundled into every plan. It is the right call for teams that already work in Moz metrics, and beginners who value the learning resources around the product. The main reason to look elsewhere: keyword and backlink datasets trail ahrefs and semrush.
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| Category | SEO suite |
|---|---|
| Entry price | Starter $49/mo, Standard $99/mo ($79 annual) |
| Free trial | 7-day free trial (Standard and Medium monthly plans) |
| AI search (GEO) | Tracking — Tracks how AI engines answer, but does not produce the content that fixes it. |
| Best for | Teams that already work in Moz metrics, and beginners who value the learning resources around the product. |
| Integrations | Google Search Console, Google Analytics, API |
| Languages | English-first |
| Data source | official site, read 2 August 2026 |
What Moz Pro is
Moz Pro sits in the seo suite category. SEO suites are the data layer: keyword databases, backlink indexes, rank tracking, site audits and competitor analysis, now with AI-visibility tracking bolted on. They tell you what to do; you still do it.
Long-established SEO suite best known for Domain Authority and Brand Authority, with AI Overview reporting bundled into every plan. In practice that means it is built for teams that already work in Moz metrics, and beginners who value the learning resources around the product. If that is not your situation, the tool can still work, but you will be paying for capability you do not use, which is the most common reason teams churn out of this category.
Key features
Every item below is listed on Moz Pro's own site or pricing page. We do not repeat marketing claims we could not find in the vendor's documentation.
- Keyword Explorer with keyword suggestions by topic
- AI Overviews reporting by keyword on every plan
- Domain Authority and Brand Authority scores
- Rank tracking and site crawl
- Link Explorer backlink index
- Extensive free learning resources
Moz Pro pricing and plans
Moz Pro starts at Starter $49/mo, Standard $99/mo ($79 annual). Annual billing saves about 20% across tiers. The 7-day free trial applies to Standard and Medium monthly plans.
| Plan | Price | What you get |
|---|---|---|
| Starter | $49/mo | Entry access to the core toolset. |
| Standard | $99/mo ($79 annual) | Core research, rank tracking and site crawl. |
| Medium | $179/mo ($143 annual) | 10 websites, 1,500 tracked keywords. |
| Large | $299/mo ($239 annual) | 25 websites, 3,000 keywords, 5M pages crawled weekly. |
| Premium | ≈ $599/mo | Highest published tier. |
Compare this against every other tool we track on the AI SEO software pricing comparison, or work out what it costs you per published article with the content cost calculator.
AI search visibility: Tracking
Every plan includes AI Overviews reporting by keyword and Brand Authority, but Moz does not offer prompt-level tracking across chat assistants the way the dedicated GEO tools do.
This matters more each quarter. Roughly two thirds of US Google searches now end without a click, so being quoted inside an answer is often the only visibility available for informational queries. Our guides on generative engine optimization and getting cited by ChatGPT explain what actually moves that needle, and the GEO content scorer checks whether a specific page is structured to be quoted.
Strengths and limits
Strengths
- AI Overview data included at every tier, including the $49 Starter
- Domain Authority remains a widely understood shorthand
- Best beginner learning material of any suite
Limits
- Keyword and backlink datasets trail Ahrefs and Semrush
- No prompt-level tracking across chat assistants
- Trial is restricted to two monthly plans
Capability check against Semrush and Ahrefs
Same criteria for every tool on this site, taken from published feature documentation. "Partial" means the capability exists but is limited by tier, scope or depth.
| Capability | Moz Pro | Semrush | Ahrefs |
|---|---|---|---|
| Writes content | No | Partial | Partial |
| Publishes to your CMS | No | No | No |
| Keyword research | Yes | Yes | Yes |
| On-page optimization | Yes | Yes | Partial |
| Technical audit | Yes | Yes | Yes |
| Backlinks | Yes | Yes | Yes |
| Rank tracking | Yes | Yes | Yes |
| AI visibility tracking | Partial | Yes | Partial |
| Internal linking | Partial | Partial | Partial |
| Free tier | Partial | Yes | Yes |
Who Moz Pro is for
Pick Moz Pro if
- AI Overview data included at every tier, including the $49 Starter
- Domain Authority remains a widely understood shorthand
- Best beginner learning material of any suite
Look elsewhere if
- Keyword and backlink datasets trail Ahrefs and Semrush
- No prompt-level tracking across chat assistants
- Trial is restricted to two monthly plans
Suites are priced per seat and per project. Before upgrading, check whether you actually hit the limits of the cheaper tier, and whether AI-visibility tracking is included or sold as an add-on.
Alternatives and comparisons
If Moz Pro is not the fit, these are the tools solving the same job. Full breakdown on the Moz Pro alternatives page.
Semrush
The broadest SEO and competitive-intelligence suite, now split into an SEO plan and higher tiers that bundle AI search visibility tracking.
SEO suiteAhrefs
SEO suite built on one of the largest independent web crawlers, with the strongest backlink dataset and a separately priced Brand Radar product for AI-answer research.
SEO suiteSE Ranking
Full-featured SEO suite that bundles 100 daily AI prompts and GEO research into its entry plan, undercutting the bigger suites on AI coverage.
Head to head
Sorank vs Moz Pro
$99/site/mo vs Starter $49/mo, Standard $99/mo
Semrush vs Moz Pro
$139/mo vs Starter $49/mo, Standard $99/mo
Ahrefs vs Moz Pro
Starter $29/mo vs Starter $49/mo, Standard $99/mo
Moz Pro vs SE Ranking
Starter $49/mo, Standard $99/mo vs $129/mo
| Tool | Category | Entry price | Free trial | AI search |
|---|---|---|---|---|
| Moz Pro | SEO suite | Starter $49/mo, Standard $99/mo ($79 annual) | 7-day free trial (Standard and Medium monthly plans) | Tracking |
| Semrush | SEO suite | from $139/mo ($117.33/mo annual) | 7-day free trial, plus a permanent free plan | Tracking |
| Ahrefs | SEO suite | Starter $29/mo (Lite $129/mo) | Free plan for verified sites; no general free trial | Tracking |
| SE Ranking | SEO suite | from $129/mo ($103.20/mo annual) | 14-day free trial, fully functional | Tracking |
Frequently asked questions
How much does Moz Pro cost?
Moz Pro starts at Starter $49/mo, Standard $99/mo ($79 annual). Annual billing saves about 20% across tiers. The 7-day free trial applies to Standard and Medium monthly plans. We read these figures on the vendor pricing page on 2 August 2026; pricing in this category changes often, so confirm before you buy.
Does Moz Pro have a free trial?
7-day free trial (Standard and Medium monthly plans). Full plan-by-plan terms are in the pricing section above, and we compare trial terms across all 30 tools in the pricing comparison.
Does Moz Pro help with AI search visibility?
Tracking. Every plan includes AI Overviews reporting by keyword and Brand Authority, but Moz does not offer prompt-level tracking across chat assistants the way the dedicated GEO tools do. If AI visibility is your priority, compare it against the dedicated AI visibility trackers.
What is the best Moz Pro alternative?
The closest alternative on capability is Semrush (from $139/mo ($117.33/mo annual), 7-day free trial, plus a permanent free plan). We list every option side by side on the Moz Pro alternatives page.
Is Moz Pro worth it?
It is worth it when the job you need done matches what it actually does: long-established seo suite best known for domain authority and brand authority, with ai overview reporting bundled into every plan. Buying a suite does not produce content. Teams that buy one and have nobody to act on it get a very expensive rank tracker. Our ROI calculator turns that into a break-even figure for your own traffic and conversion numbers.
How we verified this
Pricing, plan limits, trial terms and feature lists on this page were read on Moz Pro's own site (source page) on 2 August 2026. We publish no star ratings and run no paid placements: read the methodology for the criteria behind every placement, and the changelog for what changed and when.
Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.