Head to head
Ahrefs vs Moz Pro
Short answer. Ahrefs and Moz Pro are both seo suite tools, so this is a like-for-like choice. Ahrefs is the cheaper way in at Starter $29/mo (Lite $129/mo) against Starter $49/mo, Standard $99/mo ($79 annual). Both handle AI search the same way (Tracking). Choose Ahrefs if you match its target profile: sEOs, publishers and agencies whose work centres on backlink, keyword and competitor analysis. Choose Moz Pro if you match its: teams that already work in Moz metrics, and beginners who value the learning resources around the product.
Ahrefs
SEO suite built on one of the largest independent web crawlers, with the strongest backlink dataset and a separately priced Brand Radar product for AI-answer research.
Starter $29/mo (Lite $129/mo)Free plan for verified sites; no general free trial
Visit Ahrefs (opens in a new tab)
Moz Pro
Long-established SEO suite best known for Domain Authority and Brand Authority, with AI Overview reporting bundled into every plan.
Starter $49/mo, Standard $99/mo ($79 annual)7-day free trial (Standard and Medium monthly plans)
Visit Moz Pro (opens in a new tab)
Side by side
| Ahrefs | Moz Pro | |
|---|---|---|
| Category | SEO suite | SEO suite |
| Entry price | Starter $29/mo (Lite $129/mo) | Starter $49/mo, Standard $99/mo ($79 annual) |
| Free trial | Free plan for verified sites; no general free trial | 7-day free trial (Standard and Medium monthly plans) |
| AI search (GEO) | Tracking | Tracking |
| Best for | SEOs, publishers and agencies whose work centres on backlink, keyword and competitor analysis. | Teams that already work in Moz metrics, and beginners who value the learning resources around the product. |
| Integrations | Google Search Console, Google Analytics, Looker Studio, API, MCP | Google Search Console, Google Analytics, API |
| Languages | Multilingual | English-first |
Where they actually differ
Ten capabilities, same definition for both tools, taken from each vendor's published documentation. The rows below are only the ones where the two disagree, because those are the rows that decide the purchase.
| Capability | Ahrefs | Moz Pro |
|---|---|---|
| Writes content | Partial | No |
| On-page optimization | Partial | Yes |
| Free tier | Yes | Partial |
Pricing compared
Ahrefs: Brand Radar AI, the AI-visibility product, starts at $199/mo on top of a plan, with custom prompt packages from $50/mo. Annual billing saves about 17%.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Ahrefs data limited to sites you verify ownership of. |
| Starter | $29/mo | Entry access with reduced limits. |
| Lite | $129/mo | 5 projects, 6 months of historical data, 750 tracked keywords. |
| Standard | $249/mo | 20 projects, 2 years of history, 2,000 tracked keywords. |
| Advanced | $449/mo | 50 projects, 5 years of history, 5,000 tracked keywords. |
| Enterprise | $1,499/mo | Uncapped API access, unlimited history, annual commitment. |
| Brand Radar AI (add-on) | from $199/mo | Research across 271M+ organic prompts, custom prompt tracking. Prompt packages from $50/mo. |
Moz Pro: Annual billing saves about 20% across tiers. The 7-day free trial applies to Standard and Medium monthly plans.
| Plan | Price | What you get |
|---|---|---|
| Starter | $49/mo | Entry access to the core toolset. |
| Standard | $99/mo ($79 annual) | Core research, rank tracking and site crawl. |
| Medium | $179/mo ($143 annual) | 10 websites, 1,500 tracked keywords. |
| Large | $299/mo ($239 annual) | 25 websites, 3,000 keywords, 5M pages crawled weekly. |
| Premium | ≈ $599/mo | Highest published tier. |
Entry price is the wrong number to compare on its own. Add seats, add the tier that unlocks the feature you came for, and the gap usually moves. Run both through the stack cost calculator to see the annual figure.
Ahrefs in detail
SEO suite built on one of the largest independent web crawlers, with the strongest backlink dataset and a separately priced Brand Radar product for AI-answer research. Brand Radar AI is a paid add-on rather than an included feature, but its prompt corpus is unusually large: research across 271M+ organic prompts plus custom prompt tracking.
Strengths
- Best backlink and keyword data available commercially
- Free plan for your own verified sites, plus a $29 Starter
- Brand Radar's prompt corpus is the largest published in the category
Limits
- Starter is heavily limited; real work starts at Lite ($129/mo)
- AI visibility costs an extra $199/mo minimum
- Data-focused: nothing here writes or publishes content
Moz Pro in detail
Long-established SEO suite best known for Domain Authority and Brand Authority, with AI Overview reporting bundled into every plan. Every plan includes AI Overviews reporting by keyword and Brand Authority, but Moz does not offer prompt-level tracking across chat assistants the way the dedicated GEO tools do.
Strengths
- AI Overview data included at every tier, including the $49 Starter
- Domain Authority remains a widely understood shorthand
- Best beginner learning material of any suite
Limits
- Keyword and backlink datasets trail Ahrefs and Semrush
- No prompt-level tracking across chat assistants
- Trial is restricted to two monthly plans
Read the full Moz Pro review →
How to choose between them
Go with Ahrefs when
- Best backlink and keyword data available commercially
- Free plan for your own verified sites, plus a $29 Starter
- Brand Radar's prompt corpus is the largest published in the category
Go with Moz Pro when
- AI Overview data included at every tier, including the $49 Starter
- Domain Authority remains a widely understood shorthand
- Best beginner learning material of any suite
Whichever way you lean, run the trials on the same brief before you commit: Ahrefs gives you free plan for verified sites; no general free trial and Moz Pro gives you 7-day free trial (standard and medium monthly plans). Judging output on your own topic beats any comparison table, including this one.
Frequently asked questions
Ahrefs vs Moz Pro: which is better?
Neither is better in the abstract. Ahrefs suits seos, publishers and agencies whose work centres on backlink, keyword and competitor analysis. Moz Pro suits teams that already work in moz metrics, and beginners who value the learning resources around the product. Match the tool to the job you actually need done and the answer is usually obvious; if it is not, our tool finder narrows it in about a minute.
Is Ahrefs cheaper than Moz Pro?
Ahrefs has the lower entry price: Starter $29/mo (Lite $129/mo) against Starter $49/mo, Standard $99/mo ($79 annual). Entry price is not total cost though, because both vendors gate features by tier. Compare full plan tables on the pricing comparison.
Which one is better for AI search visibility?
They are level on this: both are rated Tracking on our scale. Tracks how AI engines answer, but does not produce the content that fixes it. If AI visibility is the priority, look at the dedicated trackers.
Can I use Ahrefs and Moz Pro together?
Yes, and plenty of teams do. The common stack pairs a tool that produces work with a tool that measures or researches it, because those two jobs rarely live in the same product. Before you stack, price the combined subscription in the stack cost calculator: two mid-tier tools often cost more than one plan that covers both.
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Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.