Head to head
Moz Pro vs SE Ranking
Short answer. Moz Pro and SE Ranking are both seo suite tools, so this is a like-for-like choice. Moz Pro is the cheaper way in at Starter $49/mo, Standard $99/mo ($79 annual) against from $129/mo ($103.20/mo annual). Both handle AI search the same way (Tracking). Choose Moz Pro if you match its target profile: teams that already work in Moz metrics, and beginners who value the learning resources around the product. Choose SE Ranking if you match its: agencies and in-house teams that want suite-grade data plus AI tracking without paying enterprise prices.
Moz Pro
Long-established SEO suite best known for Domain Authority and Brand Authority, with AI Overview reporting bundled into every plan.
Starter $49/mo, Standard $99/mo ($79 annual)7-day free trial (Standard and Medium monthly plans)
Visit Moz Pro (opens in a new tab)
SE Ranking
Full-featured SEO suite that bundles 100 daily AI prompts and GEO research into its entry plan, undercutting the bigger suites on AI coverage.
from $129/mo ($103.20/mo annual)14-day free trial, fully functional
Visit SE Ranking (opens in a new tab)
Side by side
| Moz Pro | SE Ranking | |
|---|---|---|
| Category | SEO suite | SEO suite |
| Entry price | Starter $49/mo, Standard $99/mo ($79 annual) | from $129/mo ($103.20/mo annual) |
| Free trial | 7-day free trial (Standard and Medium monthly plans) | 14-day free trial, fully functional |
| AI search (GEO) | Tracking | Tracking |
| Best for | Teams that already work in Moz metrics, and beginners who value the learning resources around the product. | Agencies and in-house teams that want suite-grade data plus AI tracking without paying enterprise prices. |
| Integrations | Google Search Console, Google Analytics, API | Google Search Console, Google Analytics, Looker Studio, API, MCP |
| Languages | English-first | Multilingual |
Where they actually differ
Ten capabilities, same definition for both tools, taken from each vendor's published documentation. The rows below are only the ones where the two disagree, because those are the rows that decide the purchase.
| Capability | Moz Pro | SE Ranking |
|---|---|---|
| Writes content | No | Partial |
| AI visibility tracking | Partial | Yes |
| Free tier | Partial | No |
Pricing compared
Moz Pro: Annual billing saves about 20% across tiers. The 7-day free trial applies to Standard and Medium monthly plans.
| Plan | Price | What you get |
|---|---|---|
| Starter | $49/mo | Entry access to the core toolset. |
| Standard | $99/mo ($79 annual) | Core research, rank tracking and site crawl. |
| Medium | $179/mo ($143 annual) | 10 websites, 1,500 tracked keywords. |
| Large | $299/mo ($239 annual) | 25 websites, 3,000 keywords, 5M pages crawled weekly. |
| Premium | ≈ $599/mo | Highest published tier. |
SE Ranking: Core already includes 100 prompts tracked daily and 5 domains of GEO research. A separate AI Search add-on ($89/mo, $71.20 annual) extends AI Overviews, AI Mode, Perplexity and ChatGPT tracking further.
| Plan | Price | What you get |
|---|---|---|
| Core | $129/mo ($103.20 annual) | 10 projects, 1 seat, 2,000 keywords and 100 prompts tracked daily, 5 domains in GEO research, 250K pages audited per month, 25K API credits, MCP access. |
| Growth | $279/mo ($223.20 annual) | 30 projects, 3 seats, 5,000 keywords and 250 prompts daily, 15 domains in GEO research, 2M pages per month, 100K API credits. |
| Enterprise | Custom | Custom limits and terms. |
| AI Search add-on | $89/mo ($71.20 annual) | AI Overviews, AI Mode, Perplexity and ChatGPT tracking with competitor research. |
Entry price is the wrong number to compare on its own. Add seats, add the tier that unlocks the feature you came for, and the gap usually moves. Run both through the stack cost calculator to see the annual figure.
Moz Pro in detail
Long-established SEO suite best known for Domain Authority and Brand Authority, with AI Overview reporting bundled into every plan. Every plan includes AI Overviews reporting by keyword and Brand Authority, but Moz does not offer prompt-level tracking across chat assistants the way the dedicated GEO tools do.
Strengths
- AI Overview data included at every tier, including the $49 Starter
- Domain Authority remains a widely understood shorthand
- Best beginner learning material of any suite
Limits
- Keyword and backlink datasets trail Ahrefs and Semrush
- No prompt-level tracking across chat assistants
- Trial is restricted to two monthly plans
Read the full Moz Pro review →
SE Ranking in detail
Full-featured SEO suite that bundles 100 daily AI prompts and GEO research into its entry plan, undercutting the bigger suites on AI coverage. One of the few suites where AI prompt tracking (100 per day) and GEO competitive research are included in the entry plan rather than sold as a tier upgrade.
Strengths
- Best AI-tracking-per-dollar of the mainstream suites
- 14-day fully functional trial
- MCP access included at the entry tier
Limits
- One seat on Core; extra managers require Growth
- Interface is less refined than Ahrefs or Semrush
- The AI Search add-on adds real cost if you need full coverage
Read the full SE Ranking review →
How to choose between them
Go with Moz Pro when
- AI Overview data included at every tier, including the $49 Starter
- Domain Authority remains a widely understood shorthand
- Best beginner learning material of any suite
Go with SE Ranking when
- Best AI-tracking-per-dollar of the mainstream suites
- 14-day fully functional trial
- MCP access included at the entry tier
Whichever way you lean, run the trials on the same brief before you commit: Moz Pro gives you 7-day free trial (standard and medium monthly plans) and SE Ranking gives you 14-day free trial, fully functional. Judging output on your own topic beats any comparison table, including this one.
Frequently asked questions
Moz Pro vs SE Ranking: which is better?
Neither is better in the abstract. Moz Pro suits teams that already work in moz metrics, and beginners who value the learning resources around the product. SE Ranking suits agencies and in-house teams that want suite-grade data plus ai tracking without paying enterprise prices. Match the tool to the job you actually need done and the answer is usually obvious; if it is not, our tool finder narrows it in about a minute.
Is Moz Pro cheaper than SE Ranking?
Moz Pro has the lower entry price: Starter $49/mo, Standard $99/mo ($79 annual) against from $129/mo ($103.20/mo annual). Entry price is not total cost though, because both vendors gate features by tier. Compare full plan tables on the pricing comparison.
Which one is better for AI search visibility?
They are level on this: both are rated Tracking on our scale. Tracks how AI engines answer, but does not produce the content that fixes it. If AI visibility is the priority, look at the dedicated trackers.
Can I use Moz Pro and SE Ranking together?
Yes, and plenty of teams do. The common stack pairs a tool that produces work with a tool that measures or researches it, because those two jobs rarely live in the same product. Before you stack, price the combined subscription in the stack cost calculator: two mid-tier tools often cost more than one plan that covers both.
Related comparisons
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Ahrefs vs Moz Pro
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Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.