Head to head
Semrush vs Moz Pro
Short answer. Semrush and Moz Pro are both seo suite tools, so this is a like-for-like choice. Moz Pro is the cheaper way in at Starter $49/mo, Standard $99/mo ($79 annual) against from $139/mo ($117.33/mo annual). Both handle AI search the same way (Tracking). Choose Semrush if you match its target profile: sEO professionals, marketers and agencies that need the deepest data and competitive analysis available. Choose Moz Pro if you match its: teams that already work in Moz metrics, and beginners who value the learning resources around the product.
Semrush
The broadest SEO and competitive-intelligence suite, now split into an SEO plan and higher tiers that bundle AI search visibility tracking.
from $139/mo ($117.33/mo annual)7-day free trial, plus a permanent free plan
Visit Semrush (opens in a new tab)
Moz Pro
Long-established SEO suite best known for Domain Authority and Brand Authority, with AI Overview reporting bundled into every plan.
Starter $49/mo, Standard $99/mo ($79 annual)7-day free trial (Standard and Medium monthly plans)
Visit Moz Pro (opens in a new tab)
Side by side
| Semrush | Moz Pro | |
|---|---|---|
| Category | SEO suite | SEO suite |
| Entry price | from $139/mo ($117.33/mo annual) | Starter $49/mo, Standard $99/mo ($79 annual) |
| Free trial | 7-day free trial, plus a permanent free plan | 7-day free trial (Standard and Medium monthly plans) |
| AI search (GEO) | Tracking | Tracking |
| Best for | SEO professionals, marketers and agencies that need the deepest data and competitive analysis available. | Teams that already work in Moz metrics, and beginners who value the learning resources around the product. |
| Integrations | Google Search Console, Google Analytics, WordPress, Looker Studio, API, MCP | Google Search Console, Google Analytics, API |
| Languages | Multilingual | English-first |
Where they actually differ
Ten capabilities, same definition for both tools, taken from each vendor's published documentation. The rows below are only the ones where the two disagree, because those are the rows that decide the purchase.
| Capability | Semrush | Moz Pro |
|---|---|---|
| Writes content | Partial | No |
| AI visibility tracking | Yes | Partial |
| Free tier | Yes | Partial |
Pricing compared
Semrush: The $139 SEO plan does not include AI visibility. Prompt tracking starts with the $199/mo Starter plan (50 prompts daily), rising to 100 on Pro+ and 200 on Advanced. A free plan exists with no card required.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo | Limited daily lookups, no credit card required. |
| SEO | $139/mo ($117.33 annual) | 5 websites, 500 keywords tracked daily, position tracking, site audit. |
| Starter (SEO + AI Search) | $199/mo ($165.17 annual) | Adds AI visibility tracking, 50 prompts tracked daily across Google, ChatGPT, Perplexity and Gemini. |
| Pro+ | $299/mo ($248.17 annual) | 100 prompts tracked daily plus expanded limits. |
| Advanced | $549/mo ($455.67 annual) | 200 prompts tracked daily, largest limits. |
Moz Pro: Annual billing saves about 20% across tiers. The 7-day free trial applies to Standard and Medium monthly plans.
| Plan | Price | What you get |
|---|---|---|
| Starter | $49/mo | Entry access to the core toolset. |
| Standard | $99/mo ($79 annual) | Core research, rank tracking and site crawl. |
| Medium | $179/mo ($143 annual) | 10 websites, 1,500 tracked keywords. |
| Large | $299/mo ($239 annual) | 25 websites, 3,000 keywords, 5M pages crawled weekly. |
| Premium | ≈ $599/mo | Highest published tier. |
Entry price is the wrong number to compare on its own. Add seats, add the tier that unlocks the feature you came for, and the gap usually moves. Run both through the stack cost calculator to see the annual figure.
Semrush in detail
The broadest SEO and competitive-intelligence suite, now split into an SEO plan and higher tiers that bundle AI search visibility tracking. AI visibility is a paid tier rather than an add-on: the $139 SEO plan excludes it, and prompt volume scales with price from 50 to 200 daily.
Strengths
- Deepest dataset and competitive analysis in the category
- Free plan and 7-day trial make evaluation cheap
- AI visibility is native to the platform, not a separate subscription
Limits
- Expensive once you need AI search: the real entry point becomes $199/mo
- Many features gated behind higher tiers or paid add-ons
- Extra seats start at $45/mo
Read the full Semrush review →
Moz Pro in detail
Long-established SEO suite best known for Domain Authority and Brand Authority, with AI Overview reporting bundled into every plan. Every plan includes AI Overviews reporting by keyword and Brand Authority, but Moz does not offer prompt-level tracking across chat assistants the way the dedicated GEO tools do.
Strengths
- AI Overview data included at every tier, including the $49 Starter
- Domain Authority remains a widely understood shorthand
- Best beginner learning material of any suite
Limits
- Keyword and backlink datasets trail Ahrefs and Semrush
- No prompt-level tracking across chat assistants
- Trial is restricted to two monthly plans
Read the full Moz Pro review →
How to choose between them
Go with Semrush when
- Deepest dataset and competitive analysis in the category
- Free plan and 7-day trial make evaluation cheap
- AI visibility is native to the platform, not a separate subscription
Go with Moz Pro when
- AI Overview data included at every tier, including the $49 Starter
- Domain Authority remains a widely understood shorthand
- Best beginner learning material of any suite
Whichever way you lean, run the trials on the same brief before you commit: Semrush gives you 7-day free trial, plus a permanent free plan and Moz Pro gives you 7-day free trial (standard and medium monthly plans). Judging output on your own topic beats any comparison table, including this one.
Frequently asked questions
Semrush vs Moz Pro: which is better?
Neither is better in the abstract. Semrush suits seo professionals, marketers and agencies that need the deepest data and competitive analysis available. Moz Pro suits teams that already work in moz metrics, and beginners who value the learning resources around the product. Match the tool to the job you actually need done and the answer is usually obvious; if it is not, our tool finder narrows it in about a minute.
Is Semrush cheaper than Moz Pro?
Moz Pro has the lower entry price: Starter $49/mo, Standard $99/mo ($79 annual) against from $139/mo ($117.33/mo annual). Entry price is not total cost though, because both vendors gate features by tier. Compare full plan tables on the pricing comparison.
Which one is better for AI search visibility?
They are level on this: both are rated Tracking on our scale. Tracks how AI engines answer, but does not produce the content that fixes it. If AI visibility is the priority, look at the dedicated trackers.
Can I use Semrush and Moz Pro together?
Yes, and plenty of teams do. The common stack pairs a tool that produces work with a tool that measures or researches it, because those two jobs rarely live in the same product. Before you stack, price the combined subscription in the stack cost calculator: two mid-tier tools often cost more than one plan that covers both.
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Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.