Review · #5 in our 2026 ranking
Frase review (2026)
Verdict. Frase is a ai content optimization priced from $39/mo (annual), with 7-day free trial, no credit card to test it. Research, brief and optimization tool with a content agent that drafts and publishes FAQ, glossary and how-to pages, at the lowest entry price of the optimization category. It is the right call for small content teams and freelancers who want SERP-driven briefs and optimization without a suite-level budget. The main reason to look elsewhere: no prompt or ai-visibility tracking.
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| Category | AI content optimization |
|---|---|
| Entry price | from $39/mo (annual) |
| Free trial | 7-day free trial, no credit card |
| AI search (GEO) | Partial — Some AI-oriented features, but no prompt-level tracking. |
| Best for | Small content teams and freelancers who want SERP-driven briefs and optimization without a suite-level budget. |
| Integrations | WordPress, Webflow, Sanity, Wix, Google Docs |
| Languages | Multilingual |
| Data source | official site, read 2 August 2026 |
What Frase is
Frase sits in the ai content optimization category. Content optimization tools read the pages already ranking for your keyword, extract the terms, entities and structure they share, then score your draft against them. A human still writes and publishes; the tool tells you what the SERP expects.
Research, brief and optimization tool with a content agent that drafts and publishes FAQ, glossary and how-to pages, at the lowest entry price of the optimization category. In practice that means it is built for small content teams and freelancers who want SERP-driven briefs and optimization without a suite-level budget. If that is not your situation, the tool can still work, but you will be paying for capability you do not use, which is the most common reason teams churn out of this category.
Key features
Every item below is listed on Frase's own site or pricing page. We do not repeat marketing claims we could not find in the vendor's documentation.
- SERP research and automated content briefs
- Content Score and optimization editor
- Content agent that drafts FAQ, glossary and how-to pages
- Content Guard decay monitoring on tracked pages
- Internal linking and content calendar on Professional and up
- Publishes to WordPress, Webflow, Sanity and Wix
- FraseCMS hosting with a free 100,000 page-view tier
Frase pricing and plans
Frase starts at from $39/mo (annual). Annual pricing is roughly 20% below monthly: Starter $39 vs $49, Professional $103 vs $129, Scale $239 vs $299. Extra seats on Professional cost $29/mo.
| Plan | Price | What you get |
|---|---|---|
| Starter | $39/mo annual ($49 monthly) | 1 seat, 1 site, 10 articles, 50 audit pages per month, Content Guard on 3 pages. |
| Professional | $103/mo annual ($129 monthly) | 3 seats, 5 sites, 40 articles, 250 audit pages, content calendar, internal linking, Content Guard on 15 pages. |
| Scale | $239/mo annual ($299 monthly) | 5 seats, 10 domains, 100 articles, 1,000 audit pages, client-ready reports, agent auto-publishing. |
| Enterprise | Custom | Custom limits, white-label portals, SSO/SAML, dedicated account manager. |
Compare this against every other tool we track on the AI SEO software pricing comparison, or work out what it costs you per published article with the content cost calculator.
AI search visibility: Partial
Frase focuses on SERP research, briefs and on-page optimization. It ships a Frase Answers widget and drafts FAQ and glossary pages, which are useful AI-citation formats, but it is not a prompt-tracking product.
This matters more each quarter. Roughly two thirds of US Google searches now end without a click, so being quoted inside an answer is often the only visibility available for informational queries. Our guides on generative engine optimization and getting cited by ChatGPT explain what actually moves that needle, and the GEO content scorer checks whether a specific page is structured to be quoted.
Strengths and limits
Strengths
- Cheapest credible entry point in the optimization category at $39/mo
- 7-day free trial with no card required
- Briefs are genuinely usable as writer handoffs
Limits
- No prompt or AI-visibility tracking
- Article and audit limits are tight on the Starter plan
- Interface covers a lot of ground, which takes some learning
Capability check against Surfer SEO and Clearscope
Same criteria for every tool on this site, taken from published feature documentation. "Partial" means the capability exists but is limited by tier, scope or depth.
| Capability | Frase | Surfer SEO | Clearscope |
|---|---|---|---|
| Writes content | Yes | Partial | Partial |
| Publishes to your CMS | Partial | No | No |
| Keyword research | Yes | Partial | Partial |
| On-page optimization | Yes | Yes | Yes |
| Technical audit | Partial | No | No |
| Backlinks | No | No | No |
| Rank tracking | No | Partial | No |
| AI visibility tracking | No | Yes | Yes |
| Internal linking | Yes | Partial | No |
| Free tier | No | No | No |
Who Frase is for
Pick Frase if
- Cheapest credible entry point in the optimization category at $39/mo
- 7-day free trial with no card required
- Briefs are genuinely usable as writer handoffs
Look elsewhere if
- No prompt or AI-visibility tracking
- Article and audit limits are tight on the Starter plan
- Interface covers a lot of ground, which takes some learning
The score is a proxy, not a target. What matters is the quality of the underlying SERP analysis, whether briefs can be handed to writers, and how well the editor fits your existing workflow.
Alternatives and comparisons
If Frase is not the fit, these are the tools solving the same job. Full breakdown on the Frase alternatives page.
Surfer SEO
Content intelligence platform that scores drafts against the pages already ranking, and now tracks how often your brand appears in ChatGPT, Perplexity, Gemini and Google's AI surfaces.
AI content optimizationClearscope
Premium content optimization tool, now bundling prompt tracking across ChatGPT and Gemini with query fan-out awareness.
AI content optimizationNEURONwriter
Semantic content editor with NLP-driven recommendations at the lowest price point in the optimization category, plus monitoring across Google, AI Overviews, ChatGPT, Perplexity and AI Mode.
Head to head
Sorank vs Frase
$99/site/mo vs $39/mo
Surfer SEO vs Frase
$49/mo vs $39/mo
Frase vs Clearscope
$39/mo vs $129/mo
Frase vs Koala AI
$39/mo vs $9/mo
Frase vs MarketMuse
$39/mo vs Free plan; paid plans on request
Frase vs NEURONwriter
$39/mo vs $23/mo
| Tool | Category | Entry price | Free trial | AI search |
|---|---|---|---|---|
| Frase | AI content optimization | from $39/mo (annual) | 7-day free trial, no credit card | Partial |
| Surfer SEO | AI content optimization | from $49/mo (annual) | No free trial listed (7-day money-back terms on the pricing page) | Tracking |
| Clearscope | AI content optimization | $129/mo | 14-day free trial | Tracking |
| NEURONwriter | AI content optimization | from $23/mo ($19/mo annual) | 7 days free on Gold terms | Tracking |
Frequently asked questions
How much does Frase cost?
Frase starts at from $39/mo (annual). Annual pricing is roughly 20% below monthly: Starter $39 vs $49, Professional $103 vs $129, Scale $239 vs $299. Extra seats on Professional cost $29/mo. We read these figures on the vendor pricing page on 2 August 2026; pricing in this category changes often, so confirm before you buy.
Does Frase have a free trial?
7-day free trial, no credit card. Full plan-by-plan terms are in the pricing section above, and we compare trial terms across all 30 tools in the pricing comparison.
Does Frase help with AI search visibility?
Partial. Frase focuses on SERP research, briefs and on-page optimization. It ships a Frase Answers widget and drafts FAQ and glossary pages, which are useful AI-citation formats, but it is not a prompt-tracking product. If AI visibility is your priority, compare it against the dedicated AI visibility trackers.
What is the best Frase alternative?
The closest alternative on capability is Surfer SEO (from $49/mo (annual), no free trial listed (7-day money-back terms on the pricing page)). We list every option side by side on the Frase alternatives page.
Is Frase worth it?
It is worth it when the job you need done matches what it actually does: research, brief and optimization tool with a content agent that drafts and publishes faq, glossary and how-to pages, at the lowest entry price of the optimization category. Chasing a content score to 100 produces keyword-stuffed prose that reads badly to humans and to AI engines. Treat the score as a checklist of missing subtopics. Our ROI calculator turns that into a break-even figure for your own traffic and conversion numbers.
How we verified this
Pricing, plan limits, trial terms and feature lists on this page were read on Frase's own site (source page) on 2 August 2026. We publish no star ratings and run no paid placements: read the methodology for the criteria behind every placement, and the changelog for what changed and when.
Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.