Glossary · AI search
Share of voice (AI)
Definition. AI share of voice is the percentage of tracked prompts in which your brand is mentioned, compared with your competitors on the same prompt set. It is the standard headline metric of AI visibility tools.
The number is only comparable against itself over time, and only if the prompt panel does not change. Vendors that let you add prompts freely make it easy to manufacture improvement.
A useful refinement is to separate share of mention from share of recommendation. Being listed among six options is not the same as being the answer.
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Related terms
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LLM visibility is how often, and how favourably, a brand appears in the answers large language models…
Prompt tracking
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Citation (AI)
In AI search, a citation is the source link an engine attaches to a claim in its answer. Being cited is…
More in AI search: AI SEO · Generative engine optimization (GEO) · Answer engine optimization (AEO) · AI Overview · Zero-click search · LLM visibility · Prompt tracking · Citation (AI)
Frequently asked questions
What does Share of voice (AI) mean?
AI share of voice is the percentage of tracked prompts in which your brand is mentioned, compared with your competitors on the same prompt set. It is the standard headline metric of AI visibility tools.
Why does Share of voice (AI) matter for AI SEO?
The number is only comparable against itself over time, and only if the prompt panel does not change. Vendors that let you add prompts freely make it easy to manufacture improvement.
What is the most common mistake with share of voice (ai)?
A useful refinement is to separate share of mention from share of recommendation. Being listed among six options is not the same as being the answer.
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