Glossary · Technical
Rich result
Definition. A rich result is a search result enhanced beyond a title, URL and description: star ratings, product prices, recipe times, event dates, breadcrumbs. Eligibility comes from valid structured data, but Google decides whether to show it.
Valid markup makes you eligible and guarantees nothing. Google has narrowed which sites see certain rich results, FAQ results being the clearest example.
Rich results generally lift click-through rate where they appear, which is why they remain worth the markup even with no ranking effect.
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Related terms
Structured data
Structured data is machine-readable markup, usually JSON-LD following schema.org vocabulary, that…
Schema.org
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Frequently asked questions
What does Rich result mean?
A rich result is a search result enhanced beyond a title, URL and description: star ratings, product prices, recipe times, event dates, breadcrumbs. Eligibility comes from valid structured data, but Google decides whether to show it.
Why does Rich result matter for AI SEO?
Valid markup makes you eligible and guarantees nothing. Google has narrowed which sites see certain rich results, FAQ results being the clearest example.
What is the most common mistake with rich result?
Rich results generally lift click-through rate where they appear, which is why they remain worth the markup even with no ranking effect.
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