Review · AI visibility tracker
Profound review (2026)
Verdict. Profound is a ai visibility tracker priced $99/mo (billed yearly), with free trial offered on the growth plan (duration not published) to test it. Enterprise-leaning answer-engine analytics platform that tracks how AI systems describe your brand and which sources they pull from. It is the right call for brands treating AI visibility as a reportable marketing channel with budget attached. The main reason to look elsewhere: the $99 tier watches chatgpt and nothing else.
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| Category | AI visibility tracker |
|---|---|
| Entry price | $99/mo (billed yearly) |
| Free trial | Free trial offered on the Growth plan (duration not published) |
| AI search (GEO) | Native — AI search visibility is part of what the product does, not an add-on. |
| Best for | Brands treating AI visibility as a reportable marketing channel with budget attached. |
| Integrations | API, Slack |
| Languages | Multilingual |
| Data source | official site, read 2 August 2026 |
What Profound is
Profound sits in the ai visibility tracker category. AI visibility trackers run a panel of prompts against ChatGPT, Perplexity, Gemini, Copilot and Google's AI surfaces on a schedule, then log whether your brand is mentioned, cited or recommended, and which sources the engines used instead.
Enterprise-leaning answer-engine analytics platform that tracks how AI systems describe your brand and which sources they pull from. In practice that means it is built for brands treating AI visibility as a reportable marketing channel with budget attached. If that is not your situation, the tool can still work, but you will be paying for capability you do not use, which is the most common reason teams churn out of this category.
Key features
Every item below is listed on Profound's own site or pricing page. We do not repeat marketing claims we could not find in the vendor's documentation.
- Answer-engine analytics across up to nine platforms
- Prompt-level tracking with per-tier volumes
- Citation and source analysis showing what the engines quote instead of you
- Agent credits for automated research tasks
- SOC 2, SSO and SAML on Enterprise
Profound pricing and plans
Profound starts at $99/mo (billed yearly). Starter tracks ChatGPT only. Multi-engine coverage starts at $399/mo. Yearly billing gives two months free.
| Plan | Price | What you get |
|---|---|---|
| Starter | $99/mo yearly | ChatGPT only, 50 prompts tracked, 100 agent credits per month, email support. |
| Growth | $399/mo yearly | 3 answer engines, 100 prompts tracked, 400 agent credits, email support. |
| Enterprise | Custom | Up to 9 answer engines, multiple companies tracked, dedicated Slack support, SSO/SAML, SOC 2. |
Compare this against every other tool we track on the AI SEO software pricing comparison, or work out what it costs you per published article with the content cost calculator.
AI search visibility: Native
This is a pure GEO product. Growth covers ChatGPT, Perplexity and Google AI Overviews; Enterprise extends to as many as nine engines including Gemini, Copilot, Grok, DeepSeek and Claude.
This matters more each quarter. Roughly two thirds of US Google searches now end without a click, so being quoted inside an answer is often the only visibility available for informational queries. Our guides on generative engine optimization and getting cited by ChatGPT explain what actually moves that needle, and the GEO content scorer checks whether a specific page is structured to be quoted.
Strengths and limits
Strengths
- The deepest citation and source analysis in the category
- Enterprise controls (SOC 2, SSO) that most GEO startups lack
- $99 entry makes the category testable
Limits
- The $99 tier watches ChatGPT and nothing else
- Real multi-engine coverage costs $399/mo
- Analytics only: nothing here produces content
Capability check against Writesonic and Peec AI
Same criteria for every tool on this site, taken from published feature documentation. "Partial" means the capability exists but is limited by tier, scope or depth.
| Capability | Profound | Writesonic | Peec AI |
|---|---|---|---|
| Writes content | No | Yes | No |
| Publishes to your CMS | No | Partial | No |
| Keyword research | No | Partial | No |
| On-page optimization | Partial | Partial | Partial |
| Technical audit | No | Yes | No |
| Backlinks | No | No | No |
| Rank tracking | No | Partial | No |
| AI visibility tracking | Yes | Yes | Yes |
| Internal linking | No | No | No |
| Free tier | No | Partial | No |
Who Profound is for
Pick Profound if
- The deepest citation and source analysis in the category
- Enterprise controls (SOC 2, SSO) that most GEO startups lack
- $99 entry makes the category testable
Look elsewhere if
- The $99 tier watches ChatGPT and nothing else
- Real multi-engine coverage costs $399/mo
- Analytics only: nothing here produces content
Compare on prompt volume, refresh frequency and which engines are included versus sold as add-ons. Almost every vendor gates engines by tier, so the sticker price rarely reflects full coverage.
Alternatives and comparisons
If Profound is not the fit, these are the tools solving the same job. Full breakdown on the Profound alternatives page.
Writesonic
AI search visibility platform that tracks brand mentions across AI engines daily and generates content to close the gaps it finds.
AI visibility trackerPeec AI
European AI-visibility tracker with daily refresh on every tier and a clean, SEO-team-friendly reporting model.
AI visibility trackerOtterly.AI
The cheapest way to start monitoring AI answers, with a $29 entry plan covering four engines and a no-card trial.
Head to head
Sorank vs Profound
$99/site/mo vs $99/mo
Writesonic vs Profound
$79/mo vs $99/mo
Semrush vs Profound
$139/mo vs $99/mo
Ahrefs vs Profound
Starter $29/mo vs $99/mo
Otterly.AI vs Profound
$29/mo vs $99/mo
Peec AI vs Profound
€85/mo vs $99/mo
| Tool | Category | Entry price | Free trial | AI search |
|---|---|---|---|---|
| Profound | AI visibility tracker | $99/mo (billed yearly) | Free trial offered on the Growth plan (duration not published) | Native |
| Writesonic | AI visibility tracker | from $79/mo | Free trial, no credit card needed | Native |
| Peec AI | AI visibility tracker | from €85/mo (Starter) | 7-day free trial, no credit card | Native |
| Otterly.AI | AI visibility tracker | from $29/mo | 7-day trial, no credit card, 50 prompts | Native |
Frequently asked questions
How much does Profound cost?
Profound starts at $99/mo (billed yearly). Starter tracks ChatGPT only. Multi-engine coverage starts at $399/mo. Yearly billing gives two months free. We read these figures on the vendor pricing page on 2 August 2026; pricing in this category changes often, so confirm before you buy.
Does Profound have a free trial?
Free trial offered on the Growth plan (duration not published). Full plan-by-plan terms are in the pricing section above, and we compare trial terms across all 30 tools in the pricing comparison.
Does Profound help with AI search visibility?
Native. This is a pure GEO product. Growth covers ChatGPT, Perplexity and Google AI Overviews; Enterprise extends to as many as nine engines including Gemini, Copilot, Grok, DeepSeek and Claude. If AI visibility is your priority, compare it against the dedicated AI visibility trackers.
What is the best Profound alternative?
The closest alternative on capability is Writesonic (from $79/mo, free trial, no credit card needed). We list every option side by side on the Profound alternatives page.
Is Profound worth it?
It is worth it when the job you need done matches what it actually does: enterprise-leaning answer-engine analytics platform that tracks how ai systems describe your brand and which sources they pull from. Tracking tells you that you are invisible. It does not fix it. Budget for the content and digital-PR work that follows, or the subscription just produces a monthly disappointment. Our ROI calculator turns that into a break-even figure for your own traffic and conversion numbers.
How we verified this
Pricing, plan limits, trial terms and feature lists on this page were read on Profound's own site (source page) on 2 August 2026. We publish no star ratings and run no paid placements: read the methodology for the criteria behind every placement, and the changelog for what changed and when.
Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.