Head to head
Otterly.AI vs Profound
Short answer. Otterly.AI and Profound are both ai visibility tracker tools, so this is a like-for-like choice. Otterly.AI is the cheaper way in at from $29/mo against $99/mo (billed yearly). Both handle AI search the same way (Native). Choose Otterly.AI if you match its target profile: small brands and consultants who want to know whether they appear in AI answers before committing a real budget. Choose Profound if you match its: brands treating AI visibility as a reportable marketing channel with budget attached.
Otterly.AI
The cheapest way to start monitoring AI answers, with a $29 entry plan covering four engines and a no-card trial.
from $29/mo7-day trial, no credit card, 50 prompts
Visit Otterly.AI (opens in a new tab)
Profound
Enterprise-leaning answer-engine analytics platform that tracks how AI systems describe your brand and which sources they pull from.
$99/mo (billed yearly)Free trial offered on the Growth plan (duration not published)
Visit Profound (opens in a new tab)
Side by side
| Otterly.AI | Profound | |
|---|---|---|
| Category | AI visibility tracker | AI visibility tracker |
| Entry price | from $29/mo | $99/mo (billed yearly) |
| Free trial | 7-day trial, no credit card, 50 prompts | Free trial offered on the Growth plan (duration not published) |
| AI search (GEO) | Native | Native |
| Best for | Small brands and consultants who want to know whether they appear in AI answers before committing a real budget. | Brands treating AI visibility as a reportable marketing channel with budget attached. |
| Integrations | Looker Studio, API, MCP | API, Slack |
| Languages | Multilingual | Multilingual |
Where they actually differ
Ten capabilities, same definition for both tools, taken from each vendor's published documentation. The rows below are only the ones where the two disagree, because those are the rows that decide the purchase.
On our capability checklist these two tools cover exactly the same ground, so the decision comes down to price, trial terms and how the output actually reads. Run both trials on the same brief.
Pricing compared
Otterly.AI: Annual billing brings the three tiers to roughly $25, $160 and $422 a month. Google AI Mode and Gemini are billed as add-ons from $9 to $149/mo.
| Plan | Price | What you get |
|---|---|---|
| Lite | $29/mo ($25 annual) | 15 search prompts, daily tracking across the four core engines. |
| Standard | $189/mo ($160 annual) | 100 search prompts. |
| Premium | $489/mo ($422 annual) | 400 search prompts. |
| Add-ons | $9 to $149/mo | Google AI Mode and Gemini tracking billed separately. |
Profound: Starter tracks ChatGPT only. Multi-engine coverage starts at $399/mo. Yearly billing gives two months free.
| Plan | Price | What you get |
|---|---|---|
| Starter | $99/mo yearly | ChatGPT only, 50 prompts tracked, 100 agent credits per month, email support. |
| Growth | $399/mo yearly | 3 answer engines, 100 prompts tracked, 400 agent credits, email support. |
| Enterprise | Custom | Up to 9 answer engines, multiple companies tracked, dedicated Slack support, SSO/SAML, SOC 2. |
Entry price is the wrong number to compare on its own. Add seats, add the tier that unlocks the feature you came for, and the gap usually moves. Run both through the stack cost calculator to see the annual figure.
Otterly.AI in detail
The cheapest way to start monitoring AI answers, with a $29 entry plan covering four engines and a no-card trial. Core plans cover Google AI Overviews, ChatGPT, Perplexity and Copilot daily. Google AI Mode and Gemini are paid add-ons, so read the sticker price carefully.
Strengths
- $29 entry price is the lowest real AI-visibility tracking on the market
- Generous trial: 50 prompts, no credit card
- Looker Studio export makes client reporting easy
Limits
- 15 prompts on Lite is a sample, not a monitoring programme
- Gemini and AI Mode cost extra on top of the plan
- Jump from $29 to $189 for the next real tier
Read the full Otterly.AI review →
Profound in detail
Enterprise-leaning answer-engine analytics platform that tracks how AI systems describe your brand and which sources they pull from. This is a pure GEO product. Growth covers ChatGPT, Perplexity and Google AI Overviews; Enterprise extends to as many as nine engines including Gemini, Copilot, Grok, DeepSeek and Claude.
Strengths
- The deepest citation and source analysis in the category
- Enterprise controls (SOC 2, SSO) that most GEO startups lack
- $99 entry makes the category testable
Limits
- The $99 tier watches ChatGPT and nothing else
- Real multi-engine coverage costs $399/mo
- Analytics only: nothing here produces content
Read the full Profound review →
How to choose between them
Go with Otterly.AI when
- $29 entry price is the lowest real AI-visibility tracking on the market
- Generous trial: 50 prompts, no credit card
- Looker Studio export makes client reporting easy
Go with Profound when
- The deepest citation and source analysis in the category
- Enterprise controls (SOC 2, SSO) that most GEO startups lack
- $99 entry makes the category testable
Whichever way you lean, run the trials on the same brief before you commit: Otterly.AI gives you 7-day trial, no credit card, 50 prompts and Profound gives you free trial offered on the growth plan (duration not published). Judging output on your own topic beats any comparison table, including this one.
Frequently asked questions
Otterly.AI vs Profound: which is better?
Neither is better in the abstract. Otterly.AI suits small brands and consultants who want to know whether they appear in ai answers before committing a real budget. Profound suits brands treating ai visibility as a reportable marketing channel with budget attached. Match the tool to the job you actually need done and the answer is usually obvious; if it is not, our tool finder narrows it in about a minute.
Is Otterly.AI cheaper than Profound?
Otterly.AI has the lower entry price: from $29/mo against $99/mo (billed yearly). Entry price is not total cost though, because both vendors gate features by tier. Compare full plan tables on the pricing comparison.
Which one is better for AI search visibility?
They are level on this: both are rated Native on our scale. AI search visibility is part of what the product does, not an add-on. If AI visibility is the priority, look at the dedicated trackers.
Can I use Otterly.AI and Profound together?
Yes, and plenty of teams do. The common stack pairs a tool that produces work with a tool that measures or researches it, because those two jobs rarely live in the same product. Before you stack, price the combined subscription in the stack cost calculator: two mid-tier tools often cost more than one plan that covers both.
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Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.