Glossary · SEO fundamentals
SERP
Definition. SERP stands for search engine results page: everything a search engine shows for a query, including ads, AI summaries, featured snippets, local packs, videos, People Also Ask boxes and the organic results.
Reading the results page is the single most useful research step in SEO, and the most frequently skipped. It tells you the intent, the expected format, the depth required and how much room organic results actually get.
SERP features have compressed organic visibility for years. On many informational queries the first organic result now sits well below the fold.
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Related terms
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More in SEO fundamentals: Search intent · Keyword research · Keyword difficulty · Search volume · Long-tail keyword · Featured snippet
Frequently asked questions
What does SERP mean?
SERP stands for search engine results page: everything a search engine shows for a query, including ads, AI summaries, featured snippets, local packs, videos, People Also Ask boxes and the organic results.
Why does SERP matter for AI SEO?
Reading the results page is the single most useful research step in SEO, and the most frequently skipped. It tells you the intent, the expected format, the depth required and how much room organic results actually get.
What is the most common mistake with serp?
SERP features have compressed organic visibility for years. On many informational queries the first organic result now sits well below the fold.
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