Head to head
Profound vs Scrunch AI
Short answer. Profound and Scrunch AI are both ai visibility tracker tools, so this is a like-for-like choice. Profound is the cheaper way in at $99/mo (billed yearly) against from $250/mo (annual) or $300 monthly. Both handle AI search the same way (Native). Choose Profound if you match its target profile: brands treating AI visibility as a reportable marketing channel with budget attached. Choose Scrunch AI if you match its: mid-market and enterprise brands running a structured prompt programme across several buyer personas.
Profound
Enterprise-leaning answer-engine analytics platform that tracks how AI systems describe your brand and which sources they pull from.
$99/mo (billed yearly)Free trial offered on the Growth plan (duration not published)
Visit Profound (opens in a new tab)
Scrunch AI
Persona-driven AI visibility platform with the widest published engine coverage, including Claude and Meta, plus agent-traffic monitoring.
from $250/mo (annual) or $300 monthly7-day free trial of the Starter plan, no credit card
Visit Scrunch AI (opens in a new tab)
Side by side
| Profound | Scrunch AI | |
|---|---|---|
| Category | AI visibility tracker | AI visibility tracker |
| Entry price | $99/mo (billed yearly) | from $250/mo (annual) or $300 monthly |
| Free trial | Free trial offered on the Growth plan (duration not published) | 7-day free trial of the Starter plan, no credit card |
| AI search (GEO) | Native | Native |
| Best for | Brands treating AI visibility as a reportable marketing channel with budget attached. | Mid-market and enterprise brands running a structured prompt programme across several buyer personas. |
| Integrations | API, Slack | API, Data API |
| Languages | Multilingual | Multilingual |
Where they actually differ
Ten capabilities, same definition for both tools, taken from each vendor's published documentation. The rows below are only the ones where the two disagree, because those are the rows that decide the purchase.
| Capability | Profound | Scrunch AI |
|---|---|---|
| Technical audit | No | Partial |
Pricing compared
Profound: Starter tracks ChatGPT only. Multi-engine coverage starts at $399/mo. Yearly billing gives two months free.
| Plan | Price | What you get |
|---|---|---|
| Starter | $99/mo yearly | ChatGPT only, 50 prompts tracked, 100 agent credits per month, email support. |
| Growth | $399/mo yearly | 3 answer engines, 100 prompts tracked, 400 agent credits, email support. |
| Enterprise | Custom | Up to 9 answer engines, multiple companies tracked, dedicated Slack support, SSO/SAML, SOC 2. |
Scrunch AI: Annual billing gives about 17% off, roughly two months free. Prompt volumes are large: 350 custom plus 1,000 industry prompts even on Starter.
| Plan | Price | What you get |
|---|---|---|
| Starter | $250/mo annual ($300 monthly) | 3 user licences, 350 custom prompts, 1,000 industry prompts, 3 personas, 5 page audits. |
| Growth | $417/mo annual ($500 monthly) | 5 licences, 700 custom prompts, 2,500 industry prompts, 5 personas, 10 page audits. |
| Enterprise | Custom | Enterprise security, Enterprise Data API, dedicated GTM team, expanded scale. |
Entry price is the wrong number to compare on its own. Add seats, add the tier that unlocks the feature you came for, and the gap usually moves. Run both through the stack cost calculator to see the annual figure.
Profound in detail
Enterprise-leaning answer-engine analytics platform that tracks how AI systems describe your brand and which sources they pull from. This is a pure GEO product. Growth covers ChatGPT, Perplexity and Google AI Overviews; Enterprise extends to as many as nine engines including Gemini, Copilot, Grok, DeepSeek and Claude.
Strengths
- The deepest citation and source analysis in the category
- Enterprise controls (SOC 2, SSO) that most GEO startups lack
- $99 entry makes the category testable
Limits
- The $99 tier watches ChatGPT and nothing else
- Real multi-engine coverage costs $399/mo
- Analytics only: nothing here produces content
Read the full Profound review →
Scrunch AI in detail
Persona-driven AI visibility platform with the widest published engine coverage, including Claude and Meta, plus agent-traffic monitoring. Monitors ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta, with no per-engine add-on pricing. It also monitors AI agent traffic hitting your site.
Strengths
- Broadest engine coverage with no per-engine add-ons
- Persona modelling reflects how buyers actually prompt
- Very high prompt volumes included at every tier
Limits
- $250/mo minimum puts it out of reach for small sites
- Only 5 page audits on Starter
- Analytics only, so budget separately for the content work
Read the full Scrunch AI review →
How to choose between them
Go with Profound when
- The deepest citation and source analysis in the category
- Enterprise controls (SOC 2, SSO) that most GEO startups lack
- $99 entry makes the category testable
Go with Scrunch AI when
- Broadest engine coverage with no per-engine add-ons
- Persona modelling reflects how buyers actually prompt
- Very high prompt volumes included at every tier
Whichever way you lean, run the trials on the same brief before you commit: Profound gives you free trial offered on the growth plan (duration not published) and Scrunch AI gives you 7-day free trial of the starter plan, no credit card. Judging output on your own topic beats any comparison table, including this one.
Frequently asked questions
Profound vs Scrunch AI: which is better?
Neither is better in the abstract. Profound suits brands treating ai visibility as a reportable marketing channel with budget attached. Scrunch AI suits mid-market and enterprise brands running a structured prompt programme across several buyer personas. Match the tool to the job you actually need done and the answer is usually obvious; if it is not, our tool finder narrows it in about a minute.
Is Profound cheaper than Scrunch AI?
Profound has the lower entry price: $99/mo (billed yearly) against from $250/mo (annual) or $300 monthly. Entry price is not total cost though, because both vendors gate features by tier. Compare full plan tables on the pricing comparison.
Which one is better for AI search visibility?
They are level on this: both are rated Native on our scale. AI search visibility is part of what the product does, not an add-on. If AI visibility is the priority, look at the dedicated trackers.
Can I use Profound and Scrunch AI together?
Yes, and plenty of teams do. The common stack pairs a tool that produces work with a tool that measures or researches it, because those two jobs rarely live in the same product. Before you stack, price the combined subscription in the stack cost calculator: two mid-tier tools often cost more than one plan that covers both.
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Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.