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Keyword value calculator
Turn a keyword's search volume, CPC and your conversion rate into a monthly and annual value, so you can prioritise on money rather than on volume.
A keyword's value is the clicks you would earn at your target position multiplied by what those clicks are worth. Traffic value uses CPC as a paid equivalent, which is useful for arguing budget; the revenue line uses your own conversion rate, which is what actually matters.
The tool
Your results appear here as soon as you change a value.
How to use it
- Start with commercial keywords The exercise is most useful where CPC is high, because that is where volume badly misrepresents value.
- Set a realistic target position Value at position one is a fantasy number for most keywords. Model positions 3 to 5.
- Compare keywords, not absolutes The output is most useful as a ranking of your candidate keywords, not as a revenue forecast.
- Remember paid intent differs Traffic value tells you what the clicks would cost, not what they will earn. The revenue line is the honest one.
How the numbers work
Everything here runs in JavaScript in your browser. No input is sent anywhere, nothing is stored, and there is no account, no email gate and no export limit. The maths is deliberately simple so you can check it: where a benchmark is used, the source is named on the page rather than hidden behind a "based on industry data" claim.
Where this calculator uses published research, it uses these: the position-CTR meta-analysis from First Page Sage (updated May 2025), the 34.5% AI Overview click reduction measured by Ahrefs across 300,000 keywords, and Pew Research Center's click-behaviour study. Tool prices come from vendor pricing pages read on 2 August 2026. All of them are averages, and averages are a starting point, not a forecast: your own Search Console data beats every benchmark on this page.
Frequently asked questions
What is traffic value in SEO?
The cost of buying the same clicks through Google Ads at the keyword's CPC. It is a way to express organic performance in a currency a finance team recognises, not a prediction of revenue.
Should I target high-volume or high-CPC keywords?
High CPC, usually. Advertisers bid up keywords that convert, so CPC is a better proxy for commercial intent than volume. A 90-search keyword at a $40 CPC frequently outearns a 9,000-search keyword at $0.20.
How does an AI Overview change keyword value?
It reduces the clicks, not the intent. Tick the box to apply the published 34.5% CTR reduction. Highly commercial keywords trigger AI Overviews far less often than informational ones.
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Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.