Glossary · Off-page
nofollow
Definition. nofollow is a link attribute telling search engines not to pass ranking credit through that link. Google now treats it as a hint rather than a directive, alongside the more specific rel=sponsored and rel=ugc values.
Paid or sponsored links must be marked sponsored or nofollow. Failing to do so is a link-scheme violation, whatever the commercial arrangement is called.
This site marks outbound links to tools nofollow by default, with a disclosed exception documented in our methodology.
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Frequently asked questions
What does nofollow mean?
nofollow is a link attribute telling search engines not to pass ranking credit through that link. Google now treats it as a hint rather than a directive, alongside the more specific rel=sponsored and rel=ugc values.
Why does nofollow matter for AI SEO?
Paid or sponsored links must be marked sponsored or nofollow. Failing to do so is a link-scheme violation, whatever the commercial arrangement is called.
What is the most common mistake with nofollow?
This site marks outbound links to tools nofollow by default, with a disclosed exception documented in our methodology.
Last verified 2 August 2026. Prices, plans and features on this page were read on each vendor's own site on that date. Vendors change pricing often, so confirm before you buy. Spotted an error? Tell us and we will fix it.
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